There are two ways to conduct an investigation. The right way, and the ‘Food Babe’ way.
The right way is to tell everyone that a discovery has been made that warrants further research. Even if the discovery can be alarming, don’t cause alarm. If there’s a correlation, your findings aren’t conclusive yet. They corroborate your evidence, but you don’t have a smoking gun. You don’t have all the data in, you haven’t accounted for all the variables, and without every factor being double blind and controlled in a lab? You can’t be sure you’ve removed bias.
If you’re the Food Babe? Tell everyone that you have shocking news. That there’s an ingredient in your food that’s linked to ALS, Parkinsons, Alzheimers, and that a big celebrity who’s sponsored by this corporation who sells this alleged superfood has been hiding this information from you all along. Do you know what’s in your food?
The right way is that, when you find multidisciplinary clues that “β-methylamino-ʟ-alanine (BMAA)—a cyanobacterial neurotoxin found in contaminated seafood and shellfish, drinking water supplies, and recreational waters” is linked to and possibly causes multiple diseases, don’t cause a panic in the population because, given how rarely people consume this because they have clean water? This isn’t cause for alarm. Do continue to do research for dosage, if continuous exposure is a factor, if there are genetic factors, or if BMAA alone could be a cause.
Food Babe way? Tell people that companies are knowingly and maliciously poisoning you and that this research has existed, and these companies don’t care about you. She’s the only one looking out for your health and you should be grateful that you have her looking out for you when there are such dangerous, greedy companies out there who would put profit before your health.
The right way is that you put years of research into something seemingly minor. It’s not scary sounding like TOXINS or as catching or easy to pronounce as LABEL GMOS. But you found that “a non-protein amino acid, β-N-methylamino-L-alanine (BMAA), can be misincorporated in place of l-serine into human proteins.(…) This misincorporation can be inhibited by l-serine. Misincorporation of BMAA into human neuroproteins may shed light on putative associations between human exposure to BMAA produced by cyanobacteria and an increased incidence of ALS.” Translating- blue green algae is linked to ALS. Further studies are being conducted, but there are published studies about this.
Huh, blue green algae. We don’t eat pond scum, do we? We live in the first world, water is clean, we cook our seafood well, there are probably genetic links to ALS, and they’re still looking at other links, right?
Nobody’s eating algae, right?
Not unless you rebrand it as a superfood.
The right way is to keep doing research, which is what a lot of scientists are still doing a lot of incredible work on.
The Food Babe way? Is to declare Suja Juice toxic because spirulina, one of the ingredients, is linked to ALS and it’s how we re-branded blue-green algae into a superfood.
Well isn’t that one of her sponsors?
That’s odd. She doesn’t believe that dose makes the poison or that there are any levels of carcinogenic, she just believe that anything that’s potentially carcinogenic is automatically 100% cancer juice. I’m not sure how she’s promoting this product in good conscience according to her own rules.
How big’s the check, Vani?
There are two ways to conduct an investigation.